I art direct the digital team at Property Brothers and oversee all of the digital assets for the company. My team works on everything from social posts, site campaigns and site front-end-refresh projects to YouTube graphics and animations. I also art direct photoshoots for marketing. Please take a look at samples of my work.
I art directed this shoot that featured the renovation that took place at Jonathan and Zooey’s NYC Apartment.
Here is a WIP site design that shows how I completely refreshed the current site. I worked alongside a Copy Editor and my main focus was to give them flexible layouts so that they could tell stories however which way they wanted to. I was set to task on this overhaul my first day on the job. I chose the new typefaces, color palettes, and created modular layouts deployable by the site publishing team.
Collab with Pantone which featured photography from the Chasing The West show. I worked with the Pantone team to choose colors that were inspired by the shows aesthetic. I also art directed the retouching for the photography.
I art directed this photoshoot with the brothers for Marketing and PR assets.
I designed the graphic shown here to capture what “junk journaling” is.
I art directed a designer to create templates in Canva so that the social team could pickup templates and insert content.
I art directed a designer to create branding for CasaRidge, a progressive real estate development company. We created a logo, choose typefaces, and established a color palette.
I designed the feature graphics for the “Mod Dad” story on our site which features throwback polaroids and a personal photo collage.
I created a digital style guide for the company as well as external partners to reference.
I created a press kit featuring mattresses for the licensing department.
My design team and I created guides for external YouTube editors that gives them guidance on how to create graphics for our YouTube series.